Trebinje · Bosnia and Herzegovina
Zoran
Jakšić
General Manager · Sales & Business Development Leader · Director
25+ years running companies, sales teams and public institutions — 13 as General Manager of HERZEG Med. Today Director of JU Dom mladih Trebinje.

25+
years in management
01 — Profile
I manage budgets and operations, build sales and lead teams.
For more than 25 years I have run businesses, sales teams and public institutions in Herzegovina — 13 of them as General Manager of HERZEG Med, leading sales, procurement, marketing and quality.
Today I run JU Dom mladih Trebinje end to end — budgets, administration and daily operations. I sell, I raise money, and I work well with government.
“Good management shows itself in three places: a budget that holds, operations that run on time, and a team that keeps growing.”
25+
Years in management
13
Years as General Manager
3
Sectors run: business, hotel, public
5
International trade fair markets
02 — Business Strengths
Commercial results, professionally delivered.
01
General management & leadership
13 years leading a company end to end: budgets, administration, operations, staff and strategy.
02
Sales & business development
Built a sales function from zero — procedures, materials, contracts and new retail accounts.
03
Procurement & negotiation
Supplier deals, purchasing and contracts across company and hotel operations.
04
Marketing & promotion
Brand promotion, web marketing and trade-fair representation in five cities.
05
Fundraising & partnerships
Winning funding from city, ministries and donors; strong government relations.
06
Budgets, administration & operations
Budget planning, administration and daily operations — from hotel management to public institutions.
03 — Experience
A quarter century across business and public life.
Director
Dec 2024 – PresentJU Dom mladih Trebinje — Public youth and cultural centre
- Lead the centre: programs, staff, budget and public relations.
- Launch new social and cultural programs and raise funds from city, ministries and donors.
Project Manager
Jun – Dec 2024JU Dom mladih Trebinje
- Wrote project proposals and secured funding.
- Ran delivery, monitoring and evaluation; supported advocacy.
Deputy Director (interim)
2024 · two monthsHotel Leotar, Trebinje
- Ran the hotel in the director's absence: sales, procurement, marketing, reporting and planning.
Sales & Marketing Manager
2022 – 2024MISINVEST d.o.o.
- Built the sales function from zero: procedures, sales materials and contracts.
- Ran promotion and web marketing.
General Manager
2009 – 2022HERZEG Med d.o.o.
- Led the company for 13 years: sales, procurement, marketing, quality and fundraising.
Project Coordinator / Office Administrator
2006 – 2009NGO Solidarnost za jug
- Wrote proposals, raised funds and ran monitoring for donor-backed projects.
Prepress & Graphic Designer
1999 – 2005GRAFOKOMERC a.d.
- Designed print work and ran offset prepress and the office network. The creative eye started here.
04 — Community & Culture
Where faith, stage and community meet.
01
Program founder
Started new social programs at JU Dom mladih Trebinje.
02
Folklore
Long-standing involvement in folklore ensembles and performances.
03
Church choir
Sunday service, feast days, and the occasional wedding that runs long.
04
Theatre & Television
Actor in theatre and on television; writes and directs his own plays.
05
Cultural events
Organised concerts, performances and community events.
06
Trade fairs
Represented companies in Mostar, Sarajevo, Banja Luka, Istanbul and Novi Sad.
05 — Education & Skills
Academic foundation.
- 2024
Graduate Economist, Tourism
240 ECTS · Visoka škola za turizam i hotelijarstvo, Trebinje
- 2013
Graduate Manager, Tourism
180 ECTS · same school
- 1994
Mechanical Technician
Secondary technical school, Trebinje
- Languages
- Serbian (native) · English (B2) · Italian (A1)
- Tools
- Microsoft Office · CorelDRAW · Website administration
- Driving licence
- B1, B, BE
- Interests
- Theatre and television acting · writing and directing plays · singing · folklore